The most underrated beauty secret? Regular facial massage!

The skin is not a static organ. It reacts sensitively to internal rhythms, and one of the strongest influences is the hormonal cycle. Many women notice that their skin looks and feels different throughout the month. Sometimes it appears balanced and clear, while on other days it reacts irritably, becoming oily or suddenly dry. These changes are not coincidental, but rather a direct result of fluctuations in the hormones oestrogen and progesterone.

This article explains how the skin changes during the four phases of the cycle and what care is appropriate for each phase. This is not about blanket rules, but rather an understanding that will help you tailor your routine more intuitively and effectively.

1. Menstruation: Soothing and protection

During menstruation, the skin is often more sensitive than usual. Oestrogen levels are at their lowest and the skin barrier can become irritated more easily. Many women report dry patches, rough texture or increased reactivity to active ingredients during this phase.

 

Suitable care:

  • Mild cleansing
  • Barrier protection through lipids, ceramides and moisture-binding active ingredients
  • Gentle textures that do not put additional strain on the skin

What you should avoid:

  • Testing new products
  • Aggressive exfoliants
  • High concentrations of active ingredients

 

During this phase, calm and stability are key.

2. Follicular phase: Radiance and regeneration

After your period, oestrogen levels rise and with them, skin regeneration. During this time, many skin types are more balanced and receptive. The skin often appears plumper, smoother and more resilient overall.

 

Suitable care:

  • Antioxidants such as niacinamide, lemon balm extract, malachite extract, rose water
  • Light serums for more moisture
  • Mild exfoliating products if you want to improve your texture (our Cleansing Cream)


Now is the best time for products that actively support the skin and enhance its radiance.

3. Ovulation: Maximum glow potential

Estrogen levels peak around ovulation. The skin is well hydrated, elastic and glows more naturally than in any other phase. Many report that their complexion is particularly clear and even at this time.


Suitable care:

  • Hydrating serums (our Floral Essence)
  • Light creams
  • Glow products with a gentle finish


If you are planning photo shoots, events or special appearances, this is the phase with the highest skin potential.

4. Luteal phase: excess sebum and inflammation

After ovulation, progesterone levels rise. This process can stimulate sebum production and lead to clogged pores or blemishes. The week before your period is often marked by hormonal breakouts along the jawline.

 

Suitable care:

  • Serums containing niacinamide to regulate (our Floral Essence)
  • Enzyme-containing products to cleanse the pores (our Cleansing Cream)
  • Soothing textures with anti-inflammatory plant extracts


What to avoid:

  • Heavy occlusive creams
  • Highly greasy products
  • Over-care due to too many layers


The skin is already working overtime during this phase. Balance is crucial.

Why cycle-oriented skincare makes sense

Cycle-related skin reactions are normal and provide valuable clues as to what your skin needs at the moment. If you adjust your routine instead of using the same products every day, you will benefit in the long term from less stress, less inflammation and a significantly more even complexion. Your skin will feel more stable, be less prone to irritation and have a more natural glow.

Cycle-oriented skincare does not mean you need four completely different routines. It's about making small, targeted adjustments that support the course of hormonal changes.

 

What to remember

  • Your skin changes continuously throughout your cycle
  • Oestrogen strengthens your skin and gives it a glow
  • Progesterone can promote excess sebum and blemishes
  • Each phase needs its own type of support
  • Mindfulness and observation are key